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The Success Squad
Finally get a predictable flow of leads and clients into your HR consultancy — so you can stop relying on referrals, random posts, and hoping something works.
(All for less than the cost of a casual dinner with a friend.)
Paul has gone from winging it as a generic HR consultant to building a charity-focused consultancy with 8 clients, around £37K revenue and £20K profit part-time, a 1,000-person newsletter, stronger sales conversations, and enough momentum to consider going full-time sooner than planned.
- Paul Neal
Verdant Purpose HR
After being made redundant, Nicola needed to turn her HR expertise into paid work quickly.
We worked on her positioning, offer, and sales conversations — so prospects could understand her value faster and make decisions with more confidence.
Within weeks, she had strong leads agreeing to her fees, with one confirming 50% payment before she’d even started.
- Nicola Bevan
Tried & Tested People Solutions Ltd
*Testimonials on this site were received via text, email, video submission, or posted on our various social media accounts. They are individual experiences, and may not be typical. Your education, effort, work experience, and knowledge may affect your results. These are examples and not a guarantee. Your results will vary.
SAVE THOUSANDS OVER 1:1 COACHING
Join Today and SAVE!
Just £59/month
(that’s less than £2 a day)
… for the coaching and support you need to
Get a consistent flow of leads — and turn them into paying HR clients
(The best part: one client more than covers your monthly fee.)
24/7 ACCESS TO THE Community.
NO CONTRACTS. CANCEL ANYTIME.
You’ve seen one part of what it takes to build your pipeline.
The Success Squad helps you put the complete system together.
This back-door access isn’t available through the usual public route.
Because you found this link you can join today without waiting for the main doors to reopen.
Membership is £59.99/month. Cancel anytime.
PRICE GOES UP IN…
read this first...
Let’s be honest for a second.
Most HR consultants don’t have a lead generation problem.
They have a consistency problem.
One month you’ve got work coming in.
The next… it’s quiet.
So you do what everyone tells you to do:
post on LinkedIn
go networking
“put yourself out there”
And sometimes it works.
But most of the time?
It doesn’t.
And that’s the frustrating part.
Because it leaves you stuck in this cycle of:
👉 doing things… but not knowing what’s actually working
👉 getting the odd client… but nothing predictable
👉 constantly wondering where the next one’s coming from
I know this because I’ve been there myself.
Back in December 2024, I ran a live event for HR consultants.
15 people showed up.
Not a single one became a client.
Not one.
And I remember sitting there afterwards thinking:
“What am I actually doing here?”
Because at that point, I’d spent over £30,000 trying to figure this out.
Courses. Coaching. Events.
All of it.
And still no consistency.
Still no control.
Still no predictable way to get clients.
That was the moment it clicked.
The problem wasn’t effort.
It wasn’t visibility.
And it definitely wasn’t “doing more”.
The problem was...
I didn’t have a system.
And like most people, I didn’t land on the right answer straight away.
I tried a bit of everything.
Webinars — different offers, different upsells… sometimes they worked, sometimes they didn’t.
LinkedIn outreach — manual, automated… half of it felt forced, the other half went nowhere.
Networking — turning up, having conversations… but nothing consistent coming from it.
Even cold calling — which I actually enjoyed… but it took up huge amounts of time.
And that’s when I realised something important:
👉 None of these things are the problem.
The problem is doing them without a system behind them.
Because without a system…
- nothing is consistent
- nothing compounds
- and nothing feels in control
That’s when it finally clicked.
Having a successful business is not about doing more.
It’s about building a pipeline.
A way to:
👉 attract the right leads
👉 bring them into your world
👉 and turn them into clients — consistently
Because once you have that…
👉 you’re not relying on luck
👉 you’re not starting from zero each month
👉 and you’re not guessing what to do next
You have control.
So I started building what I now call:
The Pipeline Playbook
A simple, step-by-step way to:
👉 get leads coming in
👉 turn them into paying clients
👉 and do it consistently
And the more I worked through it, the more I realised…
Most HR consultants aren’t struggling because they’re bad at marketing.
They’re struggling because they’ve never been shown a clear, structured way to do it that actually works.
This isn’t about learning more marketing.
It’s about knowing exactly what to do next — and why you’re doing it.
That’s exactly what The Success Squad is built around.
A simple, practical way to:
👉 get leads coming in
👉 turn them into paying clients
👉 and finally build a predictable pipeline
So you’re not relying on referrals, random posts, or hoping something works.
So if right now you feel like:
you’re doing “bits” of marketing but nothing consistent
you’ve got clients, but no real pipeline
or you’re just tired of not knowing what actually works
You’re in the right place.
Keep reading — I’ll show you exactly how this works.
BUT don't just take it from me!
A Few of My Success Stories…
Built a charity-focused HR consultancy with 8 clients, around £37K revenue, and £20K profit part-time.
- Paul Neal
Verdant Purpose HR
Generated 2 HR consultancy clients through Facebook ads after getting clearer on her message, offer, and route to enquiry.
- Nicola Bevan
Tried & Tested People Solutions Ltd
Lisa generated over £5K from her email list after I helped her turn simple emails into actual sales opportunities.
- Lisa Gower
Ubuntu HR
*Testimonials on this site were received via text, email, video submission, or posted on our various social media accounts. They are individual experiences, and may not be typical. Your education, effort, work experience, and knowledge may affect your results. These are examples and not a guarantee. Your results will vary.
If You Can Relate to Any of These Statements…
This was built for you.
You’ve got clients… but no consistent way of getting more
Some months are busy… others are uncomfortably quiet
You’re doing “bits” of marketing — but nothing that reliably works
You’ve tried posting on LinkedIn, networking, or outreach… but it’s hit and miss
You don’t really know what’s working — or what to double down on
You’d like more clients… but without working endless hours or chasing constantly
You’re good at what you do — but your income doesn’t reflect it
You’re tired of relying on referrals and hoping something comes in
You want a simple, structured way to get leads and clients consistently
The Success Squad was built for you.
and When you join, you’ll finally have:
1
A clear, step-by-step way to generate leads
2
A consistent flow of enquiries coming into your business
3
A simple way to turn those leads into paying clients
4
Confidence in what you’re doing (and why it works)
5
A pipeline you can rely on — not guesswork
6
A business that feels calm, controlled, and predictable
Join The Success Squad Today
Save thousands over 1:1 coaching.
Just £59/month
(that’s less than £2 a day)
… for the coaching and support you need to
Get a consistent flow of leads — and turn them into paying HR clients
(The best part: one client more than covers your monthly fee.)
24/7 ACCESS TO THE Community.
NO CONTRACTS. CANCEL ANYTIME.
You’ve seen one part of what it takes to build your pipeline.
The Success Squad helps you put the complete system together.
This back-door access isn’t available through the usual public route.
Because you found this link you can join today without waiting for the main doors to reopen.
Membership is £59.99/month. Cancel anytime.
PRICE GOES UP IN…
Here’s What You Get When You Join
The Success Squad Today…
The Pipeline Playbook
This is the exact step-by-step system to build a predictable flow of leads and clients into your HR consultancy — without relying on referrals, random posts, or guesswork.
This becomes your go-to process for generating leads, turning them into paying clients, and knowing exactly what to do next.
No more “trying things”.
No more wondering what’s working.
Just a clear path you can follow — and repeat.
Inside The Pipeline Playbook, you’ll build what I call The 3-Phase Pipeline:
👉 Connect — getting in front of the right people with the right message
👉 Capture — turning attention into leads you can actually follow up with
👉 Convert — turning those leads into paying clients
And then...
👉 Nurture — staying front of mind with the people who aren’t ready to hire you yet, so they come back when the timing is right.
No complexity.
No over-engineering.
Just a simple system that fits together.
Follow the steps.
Take action.
And you’ll start building a pipeline that actually produces results.
Value: £997
The Pipeline Playbook Library
Alongside The Pipeline Playbook, you’ll get access to a growing library of practical trainings, templates, and real examples to help you generate more leads and clients — faster.
This isn’t extra “learning” for the sake of it.
Everything inside is designed to help you:
👉 take action
👉 improve what you’re already doing
👉 and get better results from your pipeline
What’s inside:
- Step-by-step walkthroughs of strategies that are working right now
- Templates and examples you can use immediately
- Additional ways to generate leads once your core pipeline is in place
And you’ll have access to everything from day one
So you can go straight to what’s most relevant for you — and ignore the rest for now.
Value: £1497
Private VIP Community + Daily Support
Alongside the weekly calls, you’ll also get access to our private VIP community — inside the membership area and on WhatsApp.
This is where you go if you don’t want to wait until the next call.
Ask a question.
Share what you’re working on.
Find an Accountability Buddy.
Get input when you need it.
Have people to celebrate your wins with.
Neither of us want you getting stuck in between calls… Which is why there’s a place to get support as you’re implementing.
Inside the community, you can:
👉 get quick answers when something isn’t working
👉 sense-check what you’re about to do
👉 stay accountable and keep momentum
👉 and see what others are doing in their pipeline
I’m in there every weekday for around an hour — answering questions and helping you move things forward.
And you’ll also get input from others who are working through the same process.
So you’re never left waiting. And you’ve always got somewhere to go when you need a steer.
Value: £1497 p/a
Weekly Q+A Calls with Me
EVERY WEEK: 1-Hour Calls with Me
Alongside The Pipeline Playbook, you’ll get access to a weekly call where we focus on what’s actually happening in your pipeline right now.
This isn’t generic Q&A.
It’s a space to:
👉 work through what you’re stuck on
👉 get clear on what to do next
👉 and make sure you’re moving forward each week
What happens on the calls:
You bring whatever you’re working on —
your messaging, your outreach, your leads, your offers…
And we focus on:
👉 what’s not working
👉 what needs adjusting
👉 and what to do next
So you leave with clear actions, not more theory.
👉 and, ultimately, a pipeline you can rely on
Value: £1497 p/a
Why it’s weekly:
Because your pipeline only gets built if you’re implementing.
So you need to have regular opportunities to…
get answers on anything you don’t understand…
take action…
come back the next week with progress or questions…
And we keep things moving.
No long gaps.
No overthinking.
No going backwards.
Just steady progress.
Over time, that’s what builds:
👉 a consistent flow of leads
👉 better conversations
Plus, a few extras to help you get results faster
BONUS #1
Simple Facebook Ads Setup (So You Don’t Waste Money Guessing)
If you decide to use ads, this shows you how to set them up properly from the start.
So you’re not:
👉 throwing money at it
👉 guessing what to say
👉 or hoping something works
Just a simple way to get in front of the right people and start generating leads.
PLUS - I'll show you MY campaigns so you can see what worked and why.
Value: £497
BONUS #2
Consultant Command Centre (Member Pricing)
If your tech feels messy right now, this fixes that.
One place to manage:
👉 leads
👉 follow-up
👉 emails
👉 landing pages
So nothing slips through the cracks.
You’ll get access at a massively reduced rate as a Success Squad member.
Exclusive 50% Discount
No minimum or maximum contract terms.
BONUS #3
Get Your First (or Next) Lead — Fast
Before building anything…
Let’s get you a lead.
You’ll get:
👉 a simple post/email you can use
👉 an example of how it works
👉 and a way to generate interest quickly
So you can see the Success Squad working early.
Value £297
BONUS #4
Templates + AI Prompts + Every Piece of Content I’ve Ever Written (So You’re Never Staring at a Blank Screen)
Knowing what to do is one thing.
Sitting down and actually writing it…
That’s where most people get stuck.
So instead of starting from scratch every time, you’ll get:
👉 simple templates you can follow
👉 proven examples you can adapt
👉 and AI prompts to help you generate ideas quickly
👉 access to EVERY piece of content I've ever written
Whether you’re writing:
👉 a post
👉 an email
👉 a landing page
👉 or a message
You’ve always got something to work from.
So you’re not overthinking it.
And you’re not wasting time trying to get it “perfect”.
You just get it done — and move forward.
Value £2597
Join The Success Squad Today!
Save thousands over 1:1 coaching.
Just £59/month
(that’s less than £2 a day)
… for the coaching and support you need to
Get a consistent flow of leads — and turn them into paying HR clients
(The best part: one client more than covers your monthly fee.)
24/7 ACCESS TO THE Community.
NO CONTRACTS. CANCEL ANYTIME.
You’ve seen one part of what it takes to build your pipeline.
The Success Squad helps you put the complete system together.
This back-door access isn’t available through the usual public route.
Because you found this link you can join today without waiting for the main doors to reopen.
Membership is £59.99/month. Cancel anytime.
PRICE GOES UP IN…
Let’s Be Honest…
£59 isn’t a big decision.
But whether the Success Squad is worth joining...
comes down to one thing:
Will it help you get leads and clients?
Because if it does — even modestly — the maths is simple.
You don’t need:
👉 hundreds of leads
👉 a huge audience
👉 or everything working perfectly
For this to pay for itself.
You need:
👉 one client
👉 or even one decent opportunity
And you’re covered.
Most HR consultants I speak to are charging anywhere from £2,000 to £6,000 per client.
So the question isn’t:
“Can I afford £59?”
It’s:
“Can I turn the Success Squad into one client?”
And that’s the whole point of this.
To give you:
👉 a clear way to generate leads
👉 a simple way to turn them into clients
👉 and a process you can repeat
So you’re not relying on referrals, luck, or “hoping something works”.
Because right now, most people are.
They're...
👉 posting and hoping
👉 going to networking events
👉 trying a bit of everything
Without a clear system behind it.
This replaces that.
And if you get one client from this…
It doesn’t just “cover the cost”.
It makes the whole cost thing irrelevant.
And beyond that, what you’re really building is:
👉 a pipeline you can rely on
👉 consistent conversations with the right businesses
👉 and a way to bring in clients without second guessing what to do
That’s what this is about.
And if at any point it’s not useful or not working for you…
You’re not locked in.
Stay as long as it’s helping you move forward.
Join The Success Squad Today!
Save thousands over 1:1 coaching.
£59/month
(that’s only £1 a day)
… for the coaching and support you need to
Get a consistent flow of leads — and turn them into paying HR clients
(The best part: one client more than covers your monthly fee.)
24/7 ACCESS TO THE Community.
NO CONTRACTS. CANCEL ANYTIME.
DOORS CLOSE IN…
PRICE GOES UP IN…
Got Questions? Check This Out…
Is this right for me?
If you’re a self-employed HR consultant (or about to be) and you want a more consistent way of getting leads and clients — yes.
If you’re happy relying on referrals, posting randomly, or “seeing what happens”… this probably isn’t for you.
Do you guarantee I’ll get leads?
No — and I wouldn’t trust anyone who promised that without knowing your business, offer, market, effort, and follow-through.
What I can give you is the structure, support, templates, prompts, examples, and guidance to build a proper pipeline - for all your services.
If you use the resources available to you, ask questions, show up, and implement consistently, you’ll give yourself a much better chance than posting randomly, networking occasionally, and hoping something lands.
How quickly will I see results?
That depends on how quickly you implement.
But you won’t be waiting months to “see if this works”.
There’s a simple quick win included to help you generate your first (or next) lead early — so you can build momentum straight away.
How much time do I need?
Around an hour a day is a good benchmark.
Think of it as your “marketing hour”.
If you’re currently spending time on things like networking that aren’t producing results, this replaces that with something more focused and consistent.
Do I need to post every day, go on video, or run ads?
No.
You don’t need to post daily.
You don’t need to be on video.
You don’t need to run ads.
Those things can help — but they’re not essential to make this work.
What support do I actually get?
You’ll get:
👉 A weekly call every week (with replays)
👉 Access to the private community (plus optional WhatsApp)
👉 Ongoing support during the week
So if you get stuck, you’ve got somewhere to go — you’re not figuring this out on your own.
Is there any 1:1 support?
Not in the monthly membership.
However:
👉 Annual members get a 1:1 onboarding session
👉 You can book additional 1:1 support at a discounted rate if you want it
Do I need to be technical?
No.
And if your current setup feels messy, there’s an option inside to simplify everything — so you’re not juggling tools or losing leads.
Is there a minimum commitment?
No.
It’s £49 per month, and you can cancel anytime.
Stay as long as it’s useful.
Why is this only £59 per month?
If you’re wondering why it’s so affordable… you’re welcome.
The reason The Success Squad is still affordable at £59.99/month is simple:
It’s a group-based membership, not a private 1:1 coaching programme.
You get the system, structure, support, templates, prompts and guidance to implement what’s in the book — without paying for done-for-you support or private coaching.
What if I join and it’s not for me?
Then you cancel.
No contracts. No lock-in. No drama.
What happens after I join?
As soon as you join, you’ll get access to the membership area.
Your first step is simple.
You’ll log in, watch the short welcome video, join the private community, and use the Get Your First or Next Lead Fast resource so you can start building momentum early.
After that, you’ll begin working through The Pipeline Playbook step by step.
You don’t need to figure everything out on your own.
You’ll have the Playbook, the templates, the weekly Q&A calls, the community, and weekday support to help you know what to do next — and where to ask for help if you get stuck.
Let Me Ask You a Question…
Now we’ve gone through all of that, let me ask you something.
After reading this page…
After seeing what’s included…
After understanding the system, the support, the weekly calls, the community, the templates, the prompts, and the step-by-step Pipeline Playbook…
Do you believe I can help you build a more predictable flow of leads and clients into your HR consultancy?
If the answer is yes — even a small yes — then trust that.
Join The Success Squad today, lock in the Founding Member price, and let’s start building your pipeline properly.
Why The Success Squad Is Different
There are plenty of memberships, courses, and business groups out there.
But most of them have one big problem:
They’re too generic.
They give you content.
They give you ideas.
They give you “things to think about”.
But they don’t give you a clear, structured way to build a pipeline of leads and clients into an HR consultancy.
And that’s the difference here.
The Success Squad is built specifically for self-employed HR consultants who want more control over where their next lead and client is coming from.
It isn’t random marketing training; it isn’t a content library you’re left to figure out on your own; and it isn’t a generic business group where half the advice doesn’t apply to your world.
Inside The Success Squad, everything is built around one clear outcome:
👉 helping you build a predictable pipeline of leads and clients into your HR consultancy.
That’s why you get:
👉 The Pipeline Playbook — so you know what to do and in what order
👉 Weekly Q&A calls — so you can get help when you’re stuck
👉 The private community — so you don’t lose momentum between calls
👉 Templates, prompts, and examples — so you’re not starting from scratch
👉 Practical support — so implementation becomes easier
Because information alone doesn’t build your pipeline.
Implementation does.
And that’s what The Success Squad is here to help you do.
Join The Success Squad Today!
Save thousands over 1:1 coaching.
Just £59/month
(that’s less than £2 a day)
… for the coaching and support you need to
Get a consistent flow of leads — and turn them into paying HR clients
(The best part: one client more than covers your monthly fee.)
24/7 ACCESS TO THE Community.
NO CONTRACTS. CANCEL ANYTIME.
You’ve seen one part of what it takes to build your pipeline.
The Success Squad helps you put the complete system together.
This back-door access isn’t available through the usual public route.
Because you found this link you can join today without waiting for the main doors to reopen.
Membership is £59.99/month. Cancel anytime.
PRICE GOES UP IN…
My Final Parting Words to You…
This is what happens when you stop winging it
Paul started his HR consultancy the same way most people do.
He picked a name.
Worked on the logo.
Built a website.
And like most people… he assumed that would be enough.
It wasn’t.
He was posting.
Trying bits of marketing.
Spending time creating things that looked good.
But underneath it all, he was still trying to work out:
Who am I actually targeting?
What should I be saying?
How do I get clients without relying on referrals?
And what do I even do on a sales call?
In his own words, he “didn’t have a clue at the beginning.”
And for a while, the only clients he had came from people who already knew him.
Which works… until it doesn’t.
Because there’s a limit to how far referrals can take you.
At one point, he even questioned whether to carry on at all.
Go back into full-time employment.
Drop the idea.
Move on.
Instead, he decided to do something different.
We stripped everything back.
No more trying to appeal to “small businesses” in general.
No more generic HR messaging.
No more trying to be the answer for everyone.
He focused on charities — a space he already understood and cared about.
That one decision changed everything.
Suddenly, his marketing had direction.
Instead of trying to speak to everyone… he was speaking to the right people.
Instead of writing generic HR content… he was talking about real problems charities actually cared about.
And because he understood that world, his marketing became easier.
He told me he went from running out of things to say… to having six months of newsletter content mapped out.
Since then, he’s built a newsletter of around 1,000 people.
And not just any old list.
His average open rate is around 53%.
His average click rate is around 31%.
That doesn’t happen by accident.
It happens when your message actually connects with the people reading it.
Then we made sales conversations feel simple
Now, before you think, “I don’t want to become a pushy salesperson” — good. You don’t have to.
The point of Success Squad and the Pipeline Playbook is to make the conversation easier because the right people already understand why they’re speaking to you.
So, before we worked together, his calls looked like this:
Talking through slides.
Explaining everything he did.
Sending a proposal…
And hearing nothing back.
We changed the approach.
Simple conversation.
Clear structure.
Let the prospect do the talking.
Understand the problem first.
Then decide whether to move forward.
And the difference was immediate.
He started having conversations that converted.
On one of his first calls using that approach…
He finished the conversation.
Sent over the agreement.
A few minutes later — it came back signed.
No chasing.
No “I’ll think about it.”
No disappearing act.
Just a clear process that worked.
Since working together, Paul has picked up 8 clients.
In his first year, while doing this part-time in the evenings and weekends, his consultancy generated around £37,000 in revenue and roughly £20,000 profit.
And one of his first retainers has now increased eightfold.
Eightfold.
That’s what happens when you stop trying to sell generic HR support…
And start becoming the obvious person for a specific market with specific problems.
But the real shift isn’t just the money.
It’s what this has done to how he sees himself and his business.
When we spoke recently, he told me he’s now at the point where he’s asking whether he could quit and do this full-time sooner than planned.
In his words:
“This is a thing, isn’t it? This could be me.”
That’s the shift.
From wondering whether the consultancy will ever work…
To realising he’s building something real.
Something structured.
Something repeatable.
Something he can rely on.
And here’s another important bit.
Some of his clients still come from referrals.
But now those referrals land differently.
Because when people arrive, they don’t see a generic HR consultant trying to help everyone.
They see someone who understands charities.
Someone who speaks their language.
Someone who can help with the real HR and governance problems they’re facing.
And because he now has a system behind the business, those conversations don’t disappear into thin air.
They’re followed up.
They’re nurtured.
They’re kept warm.
As Paul put it, instead of doing a thing and never speaking to people again, he now keeps them on a “low rolling boil”.
That’s the point.
This isn’t about one magic advert.
It isn’t about one perfect LinkedIn post.
It isn’t about finding one clever tactic.
It’s about building a process.
About...
knowing who you’re targeting
knowing what to say
getting the right people into your world
staying front of mind
having better sales conversations
and turning more interest into paying clients
That’s what The Success Squad is built to give you.
Not random tactics.
A proper pipeline.
Because once you stop winging it…
Everything gets easier.
So if you’re reading this thinking:
“That’s exactly what I want… I want what Paul has.”
Then the next step is simple:
Join the Success Squad and get a process in place that actually works.
Because that’s exactly what you’ll get.
Join The Success Squad Today!
Save thousands over 1:1 coaching.
Just £59/month
(that’s less than £2 a day)
… for the coaching and support you need to
Get a consistent flow of leads — and turn them into paying HR clients
(The best part: one client more than covers your monthly fee.)
24/7 ACCESS TO THE Community.
NO CONTRACTS. CANCEL ANYTIME.
You’ve seen one part of what it takes to build your pipeline.
The Success Squad helps you put the complete system together.
This back-door access isn’t available through the usual public route.
Because you found this link you can join today without waiting for the main doors to reopen.
Membership is £59.99/month. Cancel anytime.